sales automation in AI era
For several years, I have been building sales with one goal in mind – automate the process as much as possible, so that I can focus my time on generating business. There are many solutions on the market that allow for full-scale prospecting activities without the need to hire a team of people or rely on marketing agencies. Below, I explain how I build processes in the projects I work on.
CHAPTER 1
building prospect database and initial outreach
In this chapter, I will show you how to use Apollo.io to identify the profiles of your ideal clients and create an email campaign that serves as your initial outreach.
I'll share my insights from working with Apollo.io, highlighting what has been effective in my campaigns and which strategies deliver the best results for me.
CHAPTER 2
boxing services into products
I work in IT sales on a daily basis. The biggest challenge for providers is crafting a value proposition that captures the interest of potential clients.
In the era of SaaS, selling IT services has become increasingly difficult. Why? Clients prefer products with a more accessible business value. In this chapter, I’ll share insights on how, while working with a Polish software house, we built products and generated sales through outbound channels.
CHAPTER 3
building automated sales funnel
When building sales, we often rely on emails and LinkedIn. These are very effective tools as long as we use them regularly. However, this requires time, which salespeople often lack.
Automation comes to the rescue, helping to create multi-channel sales funnels with minimal human effort. Leads warm up on their own, allowing us to focus on meetings.
All of the intel you gather in the process will automatically be passed to your CRM building powerful knowledge hub about your customer.
more to come soon...
ABOUT ME
I began my career in strategic consulting, working in financial advisory at Deloitte Poland, where I specialized in valuation models for mergers and acquisitions.
Recognizing the growth of the IT market, I joined Big Tech as an Analyst and Consultant at MicroStrategy, a company specializing in BI solutions. However, I always felt that sales was a role that would suit my personality most.
As soon as the opportunity arose, I joined the sales team and started building my region. At the peak of my career, I was responsible for sales in Eastern Europe, managing 200 clients and 15 local partners. In 2022, I achieved 225% of my sales target, ranking among the top 20 Account Executives globally.
Currently, I help local IT providers expand into new markets and grow their existing client base.
What drives my success in sales? Automation…
250+
Collaboration with business clients, partners, and IT providers.
2.5+
mln PLN b2b sales in IT sector
30+
Solutions, products, and services I have worked with.
